Hosting a meeting under the guise of a brainstorming session, with the sole intent of tricking others into completing a project you have absolutely no clue how to complete on your own. The claimstorming process is considered ‘complete’ when--at some point in the future--the meeting organizer claims full credit for any successful ideas, takeaways and activities resulting from the meeting.
Look out, guys. Cate was asked by her boss to find a target audience for our next product. We all know she couldn't find her ass if you let her use both hands, so I wonder how many of us will get pulled into her three-hour claimstorming session this afternoon?
מאת Bart Mann 26 בנובמבר, 2013