The rabid excitement following
an Apple product launch, and/or praise of a new Apple product as the grand solution to the collective issues of the previous iterations.This
usually leads to an impulse purchase resulting in either:
1) vehement denial of any and all flaws regarding
2) bemoaning any and all flaws regarding
said product and its rushed or illogical release
There was so much appleause surrounding the release of the white iPhone that no one paid attention to the fact that it was an identical
device with no new features.
Best example: watch
keynote or product launch.